5 Ways to Get Customers to Buy into Your Training w/ Ajay Pangarkar

Ajay Pangarkar TrainingBusiness
Ajay Pangarkar TrainingBusiness – Image copyright Ajay Pangarkar

Today, I’m talking to Ajay Pangarkar, learning & development keynote speaker and author from Canada.

Ajay wrote “The Trainers Balanced Scorecard: A Complete Resource for Linking Learning and Growth to Organizational Strategy”.

What this book underlines is the need for corporate trainers to create and measure training programs that are aligned with corporate / business objectives.

Ajay Pangarkar is a Certified Training and Development Professional. He’s also a Fellow of the Chartered Professional Accountants.

This combination gives him a learning and development mindset as well as a business mindset.

In this week’s episode, we’re going to give you 5 ways in which you can get your customers to buy into your training so you stand out in their minds.


What’s changed?

Do your clients want another training program or do they want something different?

Where can you bring a new flavor or experience to your workshops and online trainings?

On more than 3 occasions in the last year, a client has said to me something along the lines of

“Mark. We ran this training last year. Can we do it again but try something new this time. Can we make it a little different or change the way we do [blank]...”

Learning is an experience, so you have to make it engaging and interactive. Your clients may want to run it differently just to offer something new to people.

Innovation is key in making training interesting, compelling and effective.

What about injecting some element of Gamification to give learners a sense of excitement and reward?

Have you tried using tools like Mentimeter, Mural, Miro, Sli.do etc?

Could you give your slides a new look and feel using a resource like Slidequest?

Take-aways you don’t want to miss

  • How you can be innovative
  • Why you need to show proof to buyers
  • How you can align with business objectives
  • Why assurances matter to your clients
  • Why giving a range of buying options matters

Some resources for you

eLearning Industry – Ajay Pangarkar’s blog
LRN – Ajay’s course on developing training and facilitation skills
Balanced Scorecard – The Trainer’s Balanced Scorecard
HBR Guide – Building your business case
Entrepreneur – Start your own consulting business

Check out the episode now!


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