The Secrets of Amazing Keynote Presentations w/ Maria Franzoni

The Secrets of Amazing Keynote presentations w/ Maria Franzoni
The Secrets of Amazing Keynote presentations w/ Maria Franzoni

How do you captivate your audience, leave a lasting impression, and potentially transform your business through the power of keynote speaking? What are the secrets to creating amazing keynote presentations?

In this week’s episode of the Training Business podcast, I’m speaking with Maria Franzoni, the founder and chief mentor of Speaking Business Academy.

Maria is one of the most experienced speaker bookers in Europe and recognised as a speaking industry expert. She supports speakers (established and new) to turn their speaking into profitable businesses.

Maria set up Speaking Business Academy, driven by a passion to elevate industry standards and empower speakers worldwide.

Tune in and you’ll learn the following, plus much more:

  • How to monetize your speaking engagements effectively. From identifying your target audience to refining your message
  • The secrets behind crafting compelling narratives, delivering memorable messages, and leaving a lasting impression
  • Ways to stand out, attract high-paying clients, and build a successful speaking career

This episode is a must for aspiring speakers looking to navigate the speaking industry successfully.

Tune in to discover the secrets of powerful keynotes. Unlock your path to speaking success! Your journey to becoming a captivating keynote speaker starts here.

Check out this week’s episode now! And subscribe to get more episodes like this one! πŸ™‚


Speakers need to really keep practising and getting it right, getting it really honed.

The Secrets of Amazing Keynote Presentations w/ Maria Franzoni
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The Secrets of Amazing Keynote Presentations w/ Maria Franzoni – Source: Canva

How do you create amazing keynote presentations?

Creating amazing keynote presentations, according to Maria, hinges on the art of communication and engagement with your audience.

She advises, “It’s just one speech… It should give you one clear thought, clear message and leave people feeling a certain way.”

This underscores the importance of having a focused and impactful message. Maria emphasizes the need for storytelling and connection, suggesting speakers should “tell the story, explain the messaging” to make the keynote memorable.

She also highlights the significance of preparation, noting, “Most speakers try to cram too much into a speech.” This points to the value of simplicity and clarity in your presentation.

By incorporating Maria’s guidance to “focus on what’s relevant” and ensure your speech is “as impactful as possible,” speakers can craft keynotes that not only inform but inspire and resonate with their audience.

Through strategic storytelling, precise content selection, and polished delivery, your keynote can become an unforgettable experience for your listeners.

Find something that’s going to be marketable and commercial before you start working on it.

The Secrets of Amazing Keynote Presentations w/ Maria Franzoni
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The Secrets of Amazing Keynote Presentations w/ Maria Franzoni – Copyright Maria Franzoni

The art of starting in speaking.

Maria discusses the fundamental step for aspiring speakers: making your services known.

She points out a common mistake where individuals fail to communicate their availability for speaking engagements. “One of the big mistakes most people make is that they don’t let anybody know that they are available for hire to speak.”

Maria suggests starting with what you have, like using any video footage if a showreel isn’t available, highlighting the importance of visibility and presentation in kick-starting a speaking career.

This approach underscores the necessity of being proactive and clear about your speaking services to attract opportunities.

Maria also advocates that you should “Get out there and speak for free.” By engaging in speaking opportunities, regardless of the compensation, you build experience, refine your message, and increase your visibility.

    Take-aways you do not want to miss πŸ‘‡

    • How to effectively communicate your availability for speaking engagements.
    • Ways to gain experience, refine your message, and build visibility
    • Why you should explore a variety of speaking formats and opportunities to share your message and reach different audiences
    • The importance of tailoring your content to meet the needs and interests of your target audience
    • How to make your speeches more impactful and relevant
    • Why feedback is so important
    • Things that will help in honing your skills, refining your message, and increasing your confidence on stage.

    Resources for you.

    1. Connect with Maria on LinkedIn for insights and guidance in the speaking industry.
    2. Explore Maria’s Speaking Business Academy for resources, templates, and video courses to elevate your speaking career.
    3. Access to Maria’s newsletters and blogs

    Check out the episode today!


    Listen AgainWhat keynote speaking opportunities are out there w/ Grant Baldwin

    Listen AgainHow keynote speakers can generate more leads w/ Diana YK Chan

    Listen Again – Becoming a motivational speaker on stage w/ Jess Ekstrom

    Read Again3 tips to overcome your fear of public speaking

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