Let’s imagine that you’ve delivered a training program or consulted on some L&D project. Your clients feel that the program is over and feel that their job is done.
They might think ‘You’ve had my people in your training room for x days what more do you want?’
Actually, there is a lot more that you want and need from your clients.
The training or workshop is over but the work is not yet done.
You now need to gather client success stories to show that you added value.
You need to leverage this success to help your brand.
When you can turn client feedback into a client success story, you can use it to develop more business opportunities with your client and leverage it to attract new clients.
Today, I’m going to give you three steps to do this:
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Do you have problems getting client success stories?
I’ve learned in the past that if I don’t clarify upfront with clients that I want them to help me and I can help them by doing some kind of post-engagement work with them, I don’t get those metrics captured and then I’m not able to show value to other clients.
And this is a problem.
When you go cap in hand and ask people for their time once the training is over, perhaps they haven’t got the time or they make excuses as to why they can’t find the time.
So it’s always much easier to be clear upfront about the need to capture success metrics.
There is little point in just delivering training and then wrapping up.
We need to get the buy-in of stakeholders and help them to help us to communicate value, not just to them but also to other prospects because this, of course, is what helps us to attract more business
Take-aways you don’t want to miss
- How to use success stories to your advantage
- The most effective ways to collect testimonials
- How to approach requests for feedback
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