How do I use lead magnets to get more clients w/ Kevin McGrath

create lead magnets
Create lead magnets – Photo by Kevin McGrath

Who’s visiting your website?

Do you spend time promoting your services that  only to realize your website visitors have no way of letting you know they are interested in?

Clever internet marketers know that visitors often land on a website but quickly leave when they find nothing of value. This is where lead-magnets come in.

When you offer visitors a checklist, free guide or something they can download, they are more likely to give you permission to market to them. Today’s guest Kevin McGrath explains how.

Listen to the episode now


I think the worst case scenario for any business-owner is prospective customers coming to your website and then leaving without making contact…

Kevin McGrath, Co-Founder of

Don’t let them leave empty-handed

If you were visiting your website, wouldn’t you want to get your hands on a free downloadable guide? I know that I would!

Many websites make the fatal mistake of letting their website visitors go without leaving their email addresses. It’s a missed opportunity to start a sales conversation.

So if you have no way of getting in touch with your website visitors and nurturing them so they become paying customers, then you’re throwing away time and money!

Don’t ever let your website visitors leave empty-handed. They might not come back.

READ MORE: Learn about the kinds of software which can help your training business in Episode 39 of the podcast.

The whole point of marketing automation is to follow up with people based on their interests…”

Kevin McGrath, Co-Founder of

The lifeblood of your business is your customer-base, your leads!

So in today’s episode, we’re going to show you how to convert an anonymous website visitor into a paying customer.

We will guide you on how you can create a professional lead magnet even if you lack design skills!

“The assumption is that the whole point of a lead magnet is to get an email address – of course that’s a massive part of it – but the content is actually as important.”

Take-aways you don’t want to miss

  • Why lead magnets are WAY more than just PDFs
  • How to stop visitors from leaving your site forever
  • Which mistakes to avoid when creating a lead magnet
  • How to convert a simple blog post into a valuable download
  • Why an email list is the most powerful asset you have
  • How you can stop worrying about design and graphics

Some helpful resources for you

Beacon – Create your own powerful lead magnets online
Canva – Design professional graphics and documents [$affiliate link]
Podcast – Eps 26 – 5 ways to boost your training business

Listen to the episode now


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