Are you looking to grow awareness of brand through media exposure and increase your brand recognition?
My guest, Melody Wilding, is an Executive Coach and Leadership Coach, and owner of her own business helping CEOs, C-level executives, and managers at top Fortune 500 companies.
Melody is the best-selling author of Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work.
She has been named one of Business Insider’s Most Innovative Coaches for her groundbreaking work on “Sensitive Strivers”. 🏅
In this week’s episode we cover lots of interesting things, including ⬇️ :
- What HARO is and how to use it to grow your business
- How to overcome impostor syndrome
- How to connect with journalists and grow your PR exposure through awareness of brand
Check out the episode now! And subscribe to get more episodes like this one!
It’s important to celebrate those little wins along the way and to take in those achievements. 💪Melody Wilding – How I used HARO to grow awareness of brand
Who’s the imposter in imposter syndrome?
“Impostor syndrome is really the feeling of being a fake or a fraud, despite your accomplishments.
So folks like you, and I, trainers, experts, we feel like we have to know everything before we speak out about something.
Or that it has to be a completely brand-new breakthrough before we put ourselves out there.
And that’s just one of the ways impostor syndrome can stop us. 🛑
What I’ve discovered is that there’s very little that’s new under the sun.
But in my case, it was about how can you put together and combine ideas, or put them into a different context that people haven’t heard about before.”
To have your own branded concepts and ideas. That’s very attractive to people.Melody Wilding – How I used HARO to grow awareness of brand
Why awareness of brand? 🤔
“In the early days, to be able to say I’ve been quoted in Business Insider, or Wall Street Journal, for example really helped.
It also gave me better SEO for my website, because you have these major sites, linking back to yours.
From an SEO perspective, this helps your blogs and your pages rank more highly in Google. 👈
SEO is the key to being discovered.
Well, guess what, when another journalist Googled impostor syndrome expert, I was one of the names that would come out, they reach out to you. 🥳️
So that was also very beneficial, and it did help me start to refine my positioning.
I started to become known for certain things, because I was quoted in articles on impostor syndrome.
So it does start to build, you get this sort of connection effect from it as well.“
Take-aways you do not want to miss
- What help a reporter out (HARO) is and how it can help you
- How you can overcome impostor syndrome
- How you deal with negative feedback
- Leveraging help a reporter out to your advantage
- The importance of authoritative backlinks for your business
- Why you’d want to grow your PR exposure
- How and why you need to create a flywheel effect
- Why you need awareness of brand to grow
- Key ways you can make meaningful connections with journalists
Some resources for you
Melody’s LinkedIn page – Connect with Melody
Melody’s Website – Find out more about “Sensitive Strivers”, are you one?
Check out the episode today
Like what you hear? Subscribe to get more episodes like this one!