How do I use Facebook Ads to get leads w/ Luke Smith

Luke Smith Facebook ads
Β© Copyright – Luke Smith Simply Converting

You’re on Facebook, right?

Whether on desktop or mobile, Facebook puts ads in your feed. That’s how they make money from facilitators like you and me. But have you tried making money from Facebook?

What’s it like to be someone who creates those ads? πŸ‘ˆ
What kinds of ads would work on Facebook for your facilitation business? πŸ‘ˆ
What makes a good ad that gets consultancy work to your door? πŸ‘ˆ

Todays’s guest Luke Smyth helps business owners to drive traffic to their sites and landing pages using Facebook ads. Loads of tips for you on getting high quality leads.

Listen to the episode now


Course Creators swear by Facebook Ads

Have you been on Facebook in the last 24 hours? You probably have and when you think of Facebook, you probably think of updates from friends and family. Pics from holidays and trips. The latest house-move and so on. That’s typical FB content.

But then there are all those ads in your feed. People trying to sell you goods and services. Some big brands selling products and some experts selling you coaching programs. Why?

It’s because FB invests millions making it attractive for business owners to advertise to FB Users.

Many coaches and content-experts tell me that the platform is very powerful and intuitive, and that the ads are cheaper than on other most other social media platforms.

I have spoken to plenty of expert course-creators like James Wedmore and Chris Ducker who get predictable results from advertising their courses and learning using Facebook ads.

LEARN MORE: Listen now to Chris Ducker as he shows you how to build a powerful business around your personal expert brand.

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Choose the right social media platform

LinkedIn ads are reckoned to be expensive although very business-centric in so far as they help you target a professional audience, specific companies, industries and job titles.

That’s got to be a good thing when you want to be very specific about the kinds of clients for your training and coaching brand.

On the other hand, proponents of Facebook ads rave about the ease-of-use of the Facebook Ads Manager which gives you in-depth access to a global audience of 2.7 billion active users

LEARN MORE: Listen to LinkedIn Lead-generation expert Natasha Vilaseca give you 5 key steps to generate coaching and training leads using LinkedIn Sales Navigator

When I have tried FB ads by myself, I have had mixed results. But when I have hired social media professionals to properly design campaigns, I have gotten more predictable results.

Hire experts so you can focus on your clients

So what options to you have? You can learn how to design and run your own Facebook Ads or you can hire someone who does it full time. That’s your choice.

Personally speaking, I would rather spend my time doing the things such as coaching and training that generate revenue. I leave advertising to expert contractors. That’s my choice.

Let today’s guest Luke Smyth give you some expert guidance on what to consider when advertising your workshops and programs on Facebook. Check out the episode now.

Take-aways you don’t want to miss

  • How Facebook ads work and where to start
  • How Google’ search results dictate how people find you
  • What to do to rank for words your customers use to find you
  • What to do to track who is seeing your adverts
  • Why Lead magnets or offers excite visitors
  • How much you can spend to get results
  • Where you can target ‘warm’ audiences and ‘cold audiences’
  • How ‘retargeting’ or ‘remarketing’ help you
  • Why you need to carefully choose campaign objectives (and much more!)

Some resources for you

Simply Converting – Luke Smyth’s digital advertising business [Australia]
Ads Manager – Facebook’s business solutions page


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