Have you ever heard of lumpy mail? It’s actually a really simple, valuable, and effective lead generating business method. Want to find out how it can work for you?
In this episode I’ll tell you what Lumpy mail is and how to use it correctly to your advantage.
Today’s tip is directly from me, Mark, your training business podcast host
If you don’t know much about me, I’m a self-employed trainer and coach. I work with technology and SaaS businesses as a remote/virtual sales trainer and inside sales coach. I’m also a published author and my first book, Sales Coaching Essentials, was published in May 2022.
In this week’s episode you’ll learn:
- How to generate more revenue and build successful relationships
- How you can stand out from the competition
- How to can create value and a lasting positive impression
Check out the episode now! And subscribe to get more episodes like this one!
It’s harder than ever to stand out, particularly when you’re trying to have some kind of engagement with a corporate customer.Mark Hayes – Valuable lead generating business ideas using lumpy mail direct marketing
Lumpy mail – the lead generating business key
“When someone receives a lumpy mail package, they’re likely to wonder what’s inside, they’re more likely to open it.
And this is especially true if the package is personalised by you and targeted specifically to them.
So have you ever received a lumpy mail package think of the time that you receive something physical, it more likely made you wonder, you know, who’s this from? And what’s in it? And how come it’s addressed to me at work? Is there a noise does it shake? Why is it that shape?
People then when they see this thing, which they’ve not expected it’s more likely to generate attention, it’s more likely to find its way to them it’s a great way to stand out from the competition.
In today’s digital age, many companies rely solely on email. It’s easy, it’s instantaneous, it’s cheap, and also social media marketing. But a well designed, and thoughtful piece of lumpy mail can make a big impact, and help you get noticed in a crowded marketplace.”
Isn’t that the goal of great marketing to stand out in the mind of someone whom you’re trying to impress?Mark Hayes – Valuable lead generating business ideas using lumpy mail direct marketing
Be remembered – win the business
“These things can be on someone’s desk in front of them, and form a connection between your brand and that thing they’re looking for over many, many months or even years.
And some of the statistics that I’ve seen on websites like Forbes and Inc, seem to suggest that this kind of direct marketing gets a better return on investment, than just sending out emails.
Now, we’re all in favour of some form of email marketing or content marketing, however, sometimes it may not be enough, you might want to think about the benefits of direct marketing or lumpy mail as an aspect of direct marketing for lead generating business wins.
The numbers seem to suggest that this form of marketing tends to result in a higher response rate, a better return on investment rate, and ultimately, more leads and conversions for your coaching, and consulting business.”
Take-aways you do not want to miss
- How you can get people’s attention through all the marketing noise
- How lumpy mail helps build instant rapport with your customer
- How Mike Winnet, former CEO of Learning heroes, used lumpy marketing to grow his 8 million dollar business
- The value of lumpy mail for your business
- How to get your message right to make the best impression
- How to make an instant positive impact with your marketing
- Ways to show your value and what you stand for
- The benefits you’ll gain from the right lumpy mail strategy
- How you can become your ideal client’s first subconscious thought
Some resources for you
LinkedIn – Connect with me and let’s chat
Check out the episode today
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