Being a self-employed business owner can be scary, even to the most seasoned entrepreneurs.
In this week’s episode, Dean Karrel, Career Development Advisor and Sales Trainer, tells you his story of how he felt the fear and did it anyway to become a successful self-employed business owner.
He also shares with you the invaluable lessons he learned along the way so that you can learn from them too.
Dean’s career began as a sales manager for a large global publisher.
After deciding he wanted a change he left the publishing industry and went back to school to study coaching and leadership development.
He is now a successful author, LinkedIn Learning instructor and established trainer at The Skyridge Group.
Today Dean is going to tell you what he has learned as a self-employed business owner and his biggest learnings for success.
You will learn:
- Why it’s so important to develop your networking skills
- How to figure out your audience
- Ways to develop your emotional intelligence
Check out the episode now! And subscribe to get more episodes like this one!
I learnt very quickly you need to have a focus and know who your audience is.Dean Karrel – What I’ve learned as a self-employed business owner
You can’t help all the people all the time
“There are a lot of people who say I need some coaching and then they realise they don’t want to be coached.
That’s very frustrating for you.
When you first get into the business of coaching and are running your own business, you want to think you can help everybody.
You have to learn, you know what, you just can’t.
And I think a great lesson is knowing when to say you have to move on.”
Know your audience, know your people, do that research. And it’s okay to pivot, it’s smart to pivot.Dean Karrel – What I’ve learned as a self-employed business owner
Finding your self-employed niche
“I didn’t figure that out right away.
It would be nice to say I had my business plan and I was set and focused on a certain demographic or a certain business title I had.
I actually thought initially my target audience was going to be people my age. And then I realised early on that I found that age and demographic and career states the most frustrating and I didn’t enjoy it.
So, I quickly pivoted and I found my niche was those in the middle stage of their career.
You have to learn to adapt and it fluctuates over time.
In any business, knowing your audience and taking that extra time to really understand who the people are you’re trying to meet or serve is really important.“
Take-aways you don’t want to miss
- Why networking is your best friend
- Why Dean left his terrific job
- How he got his first clients
- How Dean developed his product and brand
- Why it’s important to have a niche
- How emotional intelligence can pay dividends in running your own business
Some resources for you
- Mastering the Basics – Bloomington Indiana
- LinkedIn – Connect with Dean
- Courses – Dean’s further learning courses
Check out the episode today
Subscribe to get more episodes like this one!