How I’m starting a mental-health consultancy w/ Maureen Hotchner

maureen hotchner mental health training
Mental health training – Photo by Maureen Hotchner

Now is your time

If you are thinking of taking the jump from the corporate world and going out your own, there is no better time than now. There will never be a better time than now. 

Maybe you are considering taking all the knowledge you have accumulated over the years in serving others and monetizing it. No one’s going to give you permission. It’s up to you.

Today is a live coaching call where we listen to Maureen, a mental health trainer decide whether she is ready to go out on her own and start her own business. [She is ready!]

Listen to the episode now


Is there a little voice whispering that you’ re not ready ..? Great. Do it anyway!

Test your idea

If you have been building a track record in your industry over the years that you have been in your job, you have an asset which you can begin to capitalise on. 

That asset is called your network and there are people in your network who can help shape your idea right now.

“There’s absolutely nothing stopping me other than perhaps my level of confidence…”

Every trainer who ever started a business

So, whom do you know? Whom could you meet for a coffee just to put your idea on front of them.

You don’t have to sell them anything. You just want some guidance.

The advantage of this approach is that one of these conversations might cause someone to say: ‘That sounds interesting. Call me when you have a programme ready to go’

Let’s call this ‘pre-selling’. You want feedback before you ever build your training programme or sell it. 

Listen to the episode now


Take-aways you don’t want to miss

  • What a positioning statement is and why you need one now
  • Why you are ready to start your consulting business
  • What ‘shiny object syndrome’ is and why it will kill your business
  • Why speaking from credibility is always your best bet
  • Why selling a program outline before you sell a product makes sense
  • What to do to get early feedback and early ‘adopters

Some resources for you

LinkedIn – Maureen Hotchner’s professional profile
EAP – Employee Assistance Program defined (Wikipedia)
CISM – Critical Incident Stress Management (Wikipedia)

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