Where are your whitespace business opportunities?

Whitespace business opportunities
Which other programs could I offer my clients? – Photo by Icons8 Team on Unsplash

As the owner of a training, learning & development brand, your goal is to deliver programs that answer your clients’ talent development needs.

Your workshops and programs already help your clients upskill their people, impact their leaders and achieve their business goals.

Great job! But what about the ones you’re not selling?

Where are the ‘gaps’ in your offering and what are they costing you?

These gaps are what we call ‘whitespace’.

And they represent a potential business opportunity for you when you can identify them.

Listen now to learn more!


7 questions to find whitespace

  1. Are there training, coaching, facilitation programs I could be selling?
  2. What is the value of these business opportunities to me?
  3. What is the competition offering in this space?
  4. Where have I have a stronger story than the competition?
  5. How can I find out what my client really needs from me?
  6. How can I sell more of what I do to the clients I already have?
  7. What kind of research could help validate my ideas?

So which answers did you come up with?

Any breakthroughs?

Can you talk to your current training clients to better understand needs?

This all sounds like work! (It is)

But it could help you to spot lucrative gaps for your training, coaching and facilitation products!

Check out the episode now!


You May Also Like
Strategic diversification, the key to a thriving career w/ Drew Boyd
Read More

Success Through Strategic Diversification w/ Drew Boyd

Discover the power of strategic diversification with Drew Boyd, as we delve into his transformative journey from military service to academic brilliance. Find out more at trainingbusiness. com #CareerGrowth #LifeLessons #ProfessionalDevelopment #CareerTransformation
A Client-Centric Approach For Success w/ Ivonne Kinser
Read More

A Client-Centric Approach For Success w/ Ivonne Kinser

Unleash the power of originality and discover the power of a cleint-centric approach in the world of business. Find out more at trainingbusiness. com #clientcentric #clientrelationship #relationshipbuilding #businessgrowth